SIEM / Spaces of International Economy and Management

Events & Conferences

Contact information

Professor Dr. Rolf D. Schlunze

Humboldt University of Berlin, Department of Economic Geography / Ritsumeikan University, College of Business Administration

Manager training events

Cross-Cultural Management Seminar with Mr. Duco Delgorge

Prof. Dr. Rolf D. Schlunze
June 20, 2012

Mr. Duco Delgorge was born in Praha but brought up and educated in many diverse places around the globe until multinational companies send him to Japan. Realizing the limits and shortcomings of big business he founded his own business encouraged by the thoughts of E. F. Schumacher published in his book entitled "Small is beautiful". His company is called MIE Project; M stays for Meaning, I for Inspiration and E for Effectiveness. Compared with other countries the share of organic packed food market is very small in Japan but the health concern of Japanese consumers gives increasing acceptance for organic food products. Indicating the growing danger of global social, economic and ecological crisis ahead he encouraged students to think about better models than the existing and dominating one. Instead of copying and prolonging old obsolete models they should try to reach the critical mass to move to a better system. One of our diligent students fluent in English (Yoshimasu) commented that Mr. Duco Delgorge is a great guest speaker and was encouraged to change the way of doing business as well. After the workshop most students believed that social business is great option to better this world and needs to be studies by business students more. To explain about social business Mr. Delgorge introduced the example of Professor Muhammad Yunus who was the first to establish a bank as social business lending money to poor people enabling them to start their own business and sustain their life. Mr. Delgorge got his first job in Brighten (UK) where Anita Roddick founded the first Body Shop. The students' attention was brought to other social businesses such as Mondragon a cooperative with 70,000 employees once started in Spain, Cliff, Patagonia, Balle and SlowMoney.
The students came to be concerned about the future. Referring to the book The 7 Habits of Highly Effective People by Steven Covey the speaker encouraged our students to keep a positive attitude, work about solutions of global problems and widening their circle of influence in the process. He told a German exchange student to try to be part of the solutions and not of the problem. A female second year student, Eri, learned that thinking about other people and helping each other is the essence of social business.
Mr. Delgorge spoke critical about food and other global crises indicating problems like greed in the way we do business. However, he explained to the students when pointing with one finger at others, three fingers point on ourselves. One student, Suzuka, was impressed to learn that we actually need to change ourselves first in purpose to better this world. An international student from Hong Kong, Lawrence, learned about the "Occupy Wall Street" movement in New York and found that we need to stabilize our international business relations and wish to learn more about social businesses. Another student, Eriko, felt that sustainability needs to be promoted by Europe and Japan.
A second year student, Hiroki, found that the content of the lecture was very new and inspiring. Some students, such as Emiko, showed their appreciation of the organic food business and hoped that it will spread over the world. Delgorge animated the students to read books about new concepts and ways of doing business that help to better the world including Riku. Clearly, the students realized that we need to think about the next generation and promote social business as Ryo pointed out. The power of thinking about fair trade as an engine to change the world was discovered by other students during the lecture, Akiko and Shieri. Another fourth year student, Kyoko, noted that in ordinary business classes, social business rarely becomes a topic. This tells us that it is time that we, the university professors, also think about changing. Students like Takashi were glad to join the workshop and showed their gratefulness to Professor Schlunze who has been holding workshops with international business leaders since 2009 at BKC.